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Brighter Tools Ltd - Privacy Policy

Brighter Tools Ltd ("We") are committed to protecting and respecting your privacy.

This policy (together with our website terms and conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.brightertools.com and/or signing up to one of our web applications you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Brighter Tools Ltd of 86 Burlington Road, New Malden, Surrey, England, KT3 4NT.

INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following data about you:

  • Information you give us.
    You may give us information about you by filling in forms on our site www.brightertools.com (our site) or one of our applications or by corresponding with us by phone, e-mail, technical support tools or otherwise. This includes information you provide when you register to use our site, subscribe/signup to our services/applications, participate in discussion boards or other social media functions on our site, signup up to a newsletter and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, username, vat number and company name.

  • Information we collect about you.
    With regard to each of your visits to our site we may automatically collect the following information:
    • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
    • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
    • Information we receive from other sources, for example; technical support tools and information about payment transactions from PayPal or Stripe if purchases are made.

COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

USES MADE OF THE INFORMATION

We use information held about you in the following ways:

  • Information you give to us.
    We will use this information:
    • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us
    • to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about (if you have opted in to the marketing communication)
    • to notify you about updates or changes to our service
    • to ensure that content from our site is presented in the most effective manner for you and for your computer
  • Information we collect about you.
    We will use this information:
    • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
    • to improve our site to ensure that content is presented in the most effective manner for you and for your computer
    • to allow you to participate in interactive features of our service, when you choose to do so
    • as part of our efforts to keep our site safe and secure
    • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
    • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them
  • Information we receive from other sources.
    We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive)

DISCLOSURE OF YOUR INFORMATION

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site, please see below for more infromation about 3rd party companies we use.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets
  • If Brighter Tools Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions of service and other agreements; or to protect the rights, property, or safety of Brighter Tools Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

WHERE WE STORE YOUR PERSONAL DATA

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Brighter Tools Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by updating your account preferences or contacting us at info@brightertools.com.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

THIRD PARTY PROCESSING OF PERSONAL DATA

We obtain your consent to the processing of personal data on the behalf of 3rd party companies, specifically;

Albacross Nordic AB ("Albacross")
Albacross offers lead identification and ad targeting services with offices in Stockholm and Krakow.
www.albacross.com - Data Privacy Info

Tawk.to Inc ("Tawk")
Tawk offers online chat on websites with offices in the USA and Paris.
www.tawk.to - Data Privacy Info

The purpose for the processing of the personal data via these 3rd parties is to improve their service rendered to us and our website (for the purposes of lead Generation, secure online chats and website analytics), by adding data to their database about companies and users.

The data that is collected and to achieve these purposes is information about the IP address from which you visited our website, and technical information that enables then to tell apart different visitors from the same IP address.

For the full information about the processing of personal information for those 3rd parties, please see the full data privacy into and policies ast the supplied links above.

You may at any time withdraw your consent to this processing. Such withdrawal may be made either by contacting us, or by contacting them directly.

ACCESS TO INFORMATION

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Your personal data can be downloaded without charge from the Data Privacy Tab within your account details, this download is a zip file that contains both Human and Machine readable versions of all fields that may contain personal data.

PERSONAL DATA STORAGE PERIOD

For certain purposes, for example accounts where purchases have been made, we are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be deleted. Your information that we use for our own sales and marketing purposes will be kept with us until you notify us that you no longer wish to receive such information, this can be done via your account details. More information on our retention schedule is available on request.

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail or we will ask you to review and re-consent when you login. Please check back frequently to see any updates or changes to our privacy policy.

CONTACT

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@brightertools.com.